That's why I love it. While it isn't accurate, this film's color reproduction says "Polaroid" all over it. That really adds a certain dimension to your photos. Especially if you are photographing more "serious" subjects (i.e., not just family/friends), the polaroid has a way of lightening it up and making your photography look more nonchalant. It also "ages" your film for you, giving the photographs an old, faded feel right from the start.

If you've got an old polaroid camera lying around the house, take it out, by a pack of this stuff, and experiment. It's a lot of fun.